A focus on focus
Yeah that's no a typo. Let us explain. Hienfeld is an insurance broker that sells niche insurances. At Hienfeld you insure your precious violin or that one measuring instrument. Or your yacht. Against a tsunami. They've got you covered. In their new brand identity we focused on this niche focus and wanted to make it visual. Behold: the focus shape, a central piece in visual communication. Combined with new colors, custom icons and photography it makes for a stronger, more recognizable identity.