Bynco – A new way to find your next car with autokiezer

CLIENT

Bynco

SERVICES

User Experience Design

User Interface Design

Research

Prototyping & Testing

LIVE

https://bynco.com/nl/autokiezer

A new way to find your next car

Finding a new car usually takes around 2 - 3 months. People explore different options, stretch their budget and ultimately come to terms with a compromise. We designed a new way of helping customers make the best choice with the Autokiezer (car picker). It puts a user’s wishes center stage but doesn’t force anyone to answer questions they don’t know the answer to. It puts people’s options into perspective by showing relevant car models/types that someone may not have thought of yet. It is dynamic and stays relevant throughout the journey.

We designed and tested the Autokiezer in multiple sprints together with Bynco’s development team.

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