New10 – Design system & brand evolution


New10 / ABN AMRO


Design Systems

Web Design




New10 challenged the SMB loan market with a digital only product. As one of the first in this fintech market, they offer an end to end digital customer journey for entrepreneurs. No more lengthy approval procedures or long waits. With New10 you get a loan (or not) within a few business days. They approached Akker to help evaluate their brand and create a design system to support their growing team of designers and developers.


We worked together with the team of New10 on a design system to increase consistency and decrease the time to market for new functionality. In order to bring the New10 aesthetic closer to ABN AMRO we created an evolution of the visual identity. Still pioneering in business loans, but now a seasoned company.

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