Nonna
Timeless Jewellery, Crafted for Generations
CLIENT
Julia Derksen
SERVICES
branding
brand-guidelines
Jewelry Brand Rooted in Heritage and Craftsmanship
We had the pleasure of collaborating with Nonna, a jewelry brand inspired by the timeless beauty of heirloom jewelry passed down through generations. The brand takes its name from the word Nonna, which holds special meaning in both Italian and Indonesian cultures. In Italian, it signifies 'grandmother,' while in Indonesian, it means 'sweet little child.' This dual meaning beautifully reflects the brand’s vision of crafting jewelry that bridges generations, carrying stories from the past into the future.
Brand ETHOS
Crafted with Care
At Nonna, each piece is meticulously curated and refined by hand, honoring the traditions of artisan craftsmanship. Using sustainable and conscious materials, the brand aims to create jewelry that is not only beautiful but enduring—designed to be passed down and cherished by future generations.
Gemstone-Inspired Logo and Gradient Design
Our role in shaping Nonna's brand identity started with a logo inspired by gemstones, a key material in the collections. The logo was designed to reflect the natural elegance of gemstones, and we extended this concept by creating a unique gradient set that mirrors their rich tones and textures, giving the brand a distinct visual appeal.
Building the Brand Story
Art Direction and Photography Styling
Social Media Presence and Content
From there, we worked on the brand’s story. Focusing on Nonna’s core values—sustainability, craftsmanship, and family heritage—we developed messaging that resonates with customers who value both the aesthetic and meaning behind the jewelry. This story became the backbone of the brand's communication, helping to highlight its deeper purpose.
We also directed the art direction and styling for product photography, ensuring that each piece was showcased in a way that felt personal and authentic. This hands-on approach reflected the care and attention Nonna puts into every jewelry piece.
To bring it all together, we created a cohesive social media profile and a tailored content mix. This included posts that not only highlight the jewelry collections but also share the stories and values that set Nonna apart. The content was designed to connect with the brand’s audience, emphasizing the importance of timeless, meaningful jewelry.
"This brand identity gave me an enormous drive to make this dream become reality."
Julia Derksen Founder of Nonna
